The PESTEL analysis discussed Earlier checked out the macro environmental aspects impacting enterprise, but not the microenvironmental aspects. One of several microenvironmental variables are rivals, that happen to be dealt with by a competitor analysis. The Rivals analysis of Pepsi-Lipton Brisk appears within the immediate and indirect competitors within https://andrebktzp.madmouseblog.com/15372885/case-study-analysis-fundamentals-explained