Whilst client marketing is aimed at significant groups through mass media and stores, the negotiation process concerning the customer and seller is much more personal in business marketing.[citation required] Based on Hutt and Speh (2004), most business Entrepreneurs dedicate only a small component in their advertising budgets to advertising, and https://youtu.be/aS4jUgtgIhs?si=4MnoKkAgKUoJcn_j